- - Woking Council are working with retail tech company NearSt to help local businesses drive more footfall from Google
- - Retailers using the tech automatically see the products in their store listed in Google search results for people searching nearby, helping send more potential customers in-store
- - Using the Government’s ‘Reopening High Streets Safely’ Fund, Woking Council and NearSt are subsidising access to the technology and fully funding it for the first 25 shops to join
Woking Council are launching an initiative to help local retailers drive more footfall by getting their products in front of locals searching in Google.
During Covid-19 thousands more people in and around Woking used Google to find and order products online. With this collaboration these people will now also see if the product is in a nearby shop. In many places all around the UK this has already led to increased footfall and revenue for high street shops.
To take advantage of the technology, all a retailer needs is a stock management system. NearSt connects directly to this system and automatically uses the barcodes and prices stored to show the retailer’s products in Google.
Using the Government’s Reopening High Streets Safely fund, Woking council are subsidising the technology for Woking retailers, and are offering it for free to the first 25 who sign up.
Mark Yeadon from Douglas Yeadon, a hardware shop already using the technology said: “Shoppers are finding we stock specific, sometimes obscure products in Google, then they come into the shop and buy other bits and pieces on top!”
As social distancing measures look set to continue for many months to come, NearSt has reported that customer usage of its live in-store stock search is up 250% compared to pre-COVID levels. NearSt believes their technology is helping give shoppers confidence that the products they want are definitely in-stock, before visiting a store.
NearSt CEO Nick Brackenbury said: “We’re excited to collaborate with Woking Council and the European Regional Development Fund to help get more customers back into local Woking shops. We’ve seen a huge jump in customers seeking out local product availability information in the last few months, and we’re looking forward to channeling this behaviour into more footfall for Woking’s high streets.”
The initiative launches in September 2020, and is available to all retailers in the Woking area. Shops looking to find out more and who are interested in joining should visit near.st/woking