"It's not about how hard you can hit. It's about how hard you can get hit and keep moving forward."
It's one of the most recognizable lines from the movies, but for former-boxer-turned-coach Pete Mercer, it's the first step in training local 12-15 year olds the importance of discipline and respect.
"We stick to the pads and put more focus on their diet and sleep. The reward for me isn't seeing these kids become great fighters - I want to put them on the right path. Seeing that change in the kids, their growth and development, that's what inspires me."
- Pete Mercer
Find out more in our video below: